Website development
website development
Web development is the work involved in developing a Web site for the Internet (World Wide Web) or an intranet (a private network). Web development can range from developing a simple single static page of plain text to complex web applications, electronic businesses, and social network services. A more comprehensive list of tasks to which Web development commonly refers, may include Web engineering, Web design, Web content development, client liaison, client-side/server-side scripting, Web server and network security configuration, and e-commerce development.
Social Media management
Social media marketing is the use of social media platforms
and websites to promote a product or service.[1] Although the terms e-marketing
and digital marketing are still dominant in academia, social media marketing is
becoming more popular for both practitioners and researchers.[2] Most social
media platforms have built-in data analytics tools, enabling companies to track
the progress, success, and engagement of ad campaigns. Companies address a
range of stakeholders through social media marketing, including current and
potential customers, current and potential employees, journalists, bloggers,
and the public. On a strategic level, social media marketing includes
the management of a marketing campaign, governance, setting the scope (e.g.
more active or passive use) and the establishment of a firm’s desired social
media “culture” and “tone.”
logo design
A logo is a graphic mark, emblem, or symbol used to aid and
promote public identification and recognition. It may be of an abstract or
figurative design or include the text of the name it represents as in a
wordmark.
search engine optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.